Capsule CRM pricing explained: what UK businesses pay
Capsule's pricing isn't complicated, but the published per-user-per-month numbers can be misleading if you don't know how they map to what you'll use. This piece walks through the tiers, what each one includes, what they cost a typical UK small business in practice, and which one I usually recommend for which kind of team.
A note on accuracy. Capsule have changed their tiers a couple of times in the years I've been working with them. The shape and recommendations below are current as of mid-2026, but if you're reading this six months later, check the current pricing on capsulecrm.com before committing.
There's a full guide to Capsule for the product overview, and a Capsule CRM review for the honest assessment of the tool.
The tier structure
Capsule has five tiers at the time of writing.
Free. Up to two users. Limited features. Useful as a trial.
Starter. Around £17 per user per month. Basic CRM, one pipeline, light limits on storage and integrations.
Growth. Around £32 per user per month. Multiple pipelines, Tracks, more storage, fuller integration access.
Advanced. Around £52 per user per month. More users, advanced reporting, more workflows.
Those are the monthly-billing figures. Pay annually and the per-user rate drops: Starter is around £14, Growth around £27, and Advanced around £42 per user per month, billed once a year. For most teams that commit to Capsule, annual billing is the sensible choice.
Pricing scales per user. A five-person team on Growth runs £160 per month on monthly billing. A five-person team on Advanced runs £260 per month.
Which tier suits which team
For most of my clients, Growth or Advanced is the right home. The reasoning.
Starter is the entry point but it's restrictive in ways that matter. Single pipeline only. No Tracks (so no proper project workflow). Limited integrations. Useful for a solo operator or very small team running a simple sales process. Most businesses outgrow it within months.
Growth is where most small UK service businesses land. Multiple pipelines (so you can separate, say, new business sales from existing client expansion), Tracks fully enabled, sensible integration limits. For a team of three to ten, this is usually the right tier.
Advanced makes sense once you have ten or more users, more complex workflow needs, or specific reporting requirements. For most under-ten teams, the additional features over Growth aren't worth the price step.
Worked examples
Three illustrative team setups, mid-2026 pricing.
Solo operator. One user, Starter tier. £17 per month. Total annual cost: around £200, or closer to £170 on annual billing.
Small consultancy, five users. Five users on Growth. £160 per month. Total annual cost: around £1,920, or around £1,620 on annual billing. With one or two add-ons (advanced AI features, additional storage), a realistic total is £2,200 to £2,800 per year.
Recruitment agency, ten users. Ten users on Growth. £320 per month. Total annual cost: around £3,840, or around £3,240 on annual billing. Possibly £4,500 with add-ons.
Three-year total ownership for the five-user setup: around £7,000 to £8,500 once you include setup and add-ons. For the ten-user setup: around £12,000 to £14,000.
What the pricing doesn't include
The published per-user-per-month figures are honest, but they're not the full picture if you're comparing total CRM costs across products.
Setup and implementation. Doing it well takes time. If you do it yourself, that's a few weeks of part-time work. If you hire help, expect £1,500 to £5,000 depending on complexity. The piece on working with a CRM consultant covers what's involved.
Training. Even with a clean setup, your team needs to learn the system. Half a day to a day of structured training is typical for a small business.
Add-on integrations or apps. Most are free or covered by your tier. Some specialist integrations (advanced Mailchimp setups, custom API work) might cost extra.
Ongoing support after launch. If you need help in the first few months, expect £75 to £200 per hour depending on the consultant.
Capsule pricing compared
Brief context on how Capsule's pricing sits in the market. For more detail, see the comparison overview.
Capsule's Growth tier (£32 per user) is cheaper than HubSpot Sales Hub Professional (£80+ per user) for similar functionality. It's comparable to Pipedrive Advanced (£35 per user) and Zoho CRM Plus (£40 per user).
Where Capsule is most cost-competitive: small service businesses that would otherwise consider HubSpot Sales Hub Professional. For five to ten users, you'll spend a fraction as much.
Where Capsule is less competitive: pure sales pipeline use cases where Pipedrive's tighter focus might be enough at a similar price.
What to do next
If you've worked out which tier suits your team and you want help with the setup itself, that's the natural next read. The piece on Capsule for small business specifically covers the tier-choice question in more depth for the under-ten-people case.
If you'd like a structured second opinion on whether Capsule is the right CRM for your business at all, a discovery call is the no-pressure first conversation.
Pricing isn't usually the decisive factor in a CRM choice, but it's the one most people fixate on first. For Capsule specifically, the value proposition is straightforward: a UK-built CRM that does what most small service businesses need, at a per-user price that won't surprise you six months in. If that matches what you're looking for, the tier choice is the smaller decision after the larger one.